I wish I could run my car with it.11, 2001 terrorist attacks and the Two-Buck Chuck phenomenon (a nickname for the original Charles Shaw wines that retail for $1.99 US in the California market). In the meantime, he told the Wine Business Insider, a trade publication: ''It's amazing how much wine is out there and how inexpensive it is. Coleman said he doesn't see the $2 wine phenomenon lasting more than ''three or four months.'' He now has a 2000 cabernet sauvignon and a 2001 chardonnay. The winemaker David Coleman said that Beverages & More had asked him to make the wine some months ago and that he had had no idea someone else was using the name Two Buck Chuck. This other Two Buck Chuck is made at the Adler Fels winery in Santa Rosa, Calif., which also bottles private-label wines for chain stores. Only this second Two Buck Chuck was registered with the Bureau of Alcohol, Tobacco and Firearms as a legitimate proprietary name. Two weeks ago, the new Two Buck Chuck appeared in California, at the stores of a chain called Beverages & More. The difference is that with the Charles Shaw wines, Two-Buck Chuck is merely a clever, informal nickname. The wines quickly spawned competitors, the most interesting of which happens to be called, yes, Two Buck Chuck. He sees the Charles Shaw wines doing well for another two to five years. Posert of Bronco noted, there is a wine glut all over the world working to keep prices down. Bulk wine prices have climbed to as high as $1.50 a gallon in recent weeks, but as Mr. No one is sure how long the Two-Buck Chuck phenomenon will last. Two-Buck Chuck has been compared with Franzia three- and five-liter bag-in-the-box wines but, in fact, those wines are not made by Bronco, but by the Wine Group, another big California company, which some years ago purchased the Franzia name. But it is not yet available in the New York area. In the chain's stores in Washington and other states, the wine has often been priced at $2.99. They are all priced at $1.99 in California's Trader Joe's stores. There are four wines now in the Charles Shaw Two-Buck Chuck line: cabernet sauvignon, merlot, chardonnay and sauvignon blanc. Bronco stepped in and bought the name, keeping it in deep freeze for about another 12 years. Shaw declared bankruptcy and returned to Chicago. But a dozen years later, after his gamay gamble had met with little success in cabernet country, Mr. Shaw was making 10,000 cases a year of gamay and sauvignon blanc. Shaw Vineyard and Winery opened for business in 1979.Įventually, Mr. There, he planted gamay grapes to make a California version of Beaujolais.
SHAW was a Chicago investment banker who fell in love with the wine business and, in the late 1970's, bought 50 acres off the Silverado Trail in the Napa Valley. Frederikson said that the $1.99 bottle has taken business away from other wineries.ĬHARLES F. The vintners lost.Īnd many California vintners seem to be losing again, as Mr. Several years ago, the Napa Valley Vintners Association sued Bronco for what it contended was the illegal use of the ''Napa'' name on wines ''bulked in'' from elsewhere.
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